The Client
Molinare
Creative
Group
The Scope
Brand Identity • Motion Assets
Creative Strategy • Brand Toolkits
The Context
Molinare has been part of London’s post-production world since 1973, built on decades of craft, technology and the people behind the work - across film, TV and gaming.
LikelyHood was brought in to rethink that legacy for what comes next. A rebrand and repositioning that introduced Moli’s. A more immediate, accessible take on the business, alongside a refreshed Creative Group. It wasn’t about reinventing what was there, but about making it feel current, connected and ready for a new generation.
The Challenge
To rebrand Molinare and the group’s six businesses, including new Moli’s, bringing clarity to the group and creating a system where every brand could stand on its own, while still feeling connected through a shared creative direction.
We introduced a visual language with their new signature ‘split ‘O’’. Representing a rotating roll of film cut and spliced together.
This spans across brand guidelines, all digital assets, motion principles and social templates. As well as physical signage for their innovative offices and screening rooms.
