The Client
Fazan & Co
The Scope
Brand Identity • Brand Book
Print & Marketing Materials • Deck Template
The Context
Fazan & Co came to LikelyHood at launch with a clear goal: to reshape how insurance shows up for the creative & arts sector. Seeing an opportunity to speak directly to the industries they know so well.
We developed a full brand identity to match. Built to establish trust from the outset, the system balances clarity with character - giving Fazan & Co a distinctive presence and a flexible foundation designed to grow with them, including future sub-brands and products.
The Challenge
The challenge was in the balance. Fazan & Co needed to feel at home within the creative & arts industries, while still carrying the authority of a credible insurance provider.
Our approach was to carefully bridge that gap, creating an identity that feels confident and contemporary.
Using guest and established artists’ work in their assets grounds Fazan & Co and shows their devoted support to the arts.
