The Client
Curl Creative
The Scope
Brand Identity • Website Design
Website Build • Brand Assets & Guidelines
Curl Creative, a studio specialising in motion design, animation and visual storytelling for family brands. Leant on us to develop a brand identity and website that better reflects their upbeat work.
The project combined a full identity design with a digital build, creating a flowing system that feels expressive, considered and easy to use across both web, animation and video editing.
The Context
Building a brand system that feels like it’s always moving.
Curl Creative’s work lives in motion, so the identity needed to carry that same energy - dynamic, flexible and never static. Resulting in a library of swirling assets.
Just as importantly, it had to be usable. The system needed to give animators and editors something they could genuinely work with day to day, supporting their process and lifting their work.
The Challenge
