Born Green Generation
The Client
The Scope
Brand Identity • Marketing Material
Brand Guidelines • Accessible Branding
Website & App Design
LikelyHood partnered with Healthcare Without Harm to support the launch of
Born Green Generation.
A global initiative focused on creating safer, more sustainable maternity and paediatric care. The programme brings together hospitals, clinicians, and parents to reduce exposure to harmful plastics and chemicals in the first 1,000 days of life, while supporting more sustainable practices across healthcare settings.
Our role spanned brand identity, web and app design, and a full social and asset rollout - helping introduce BGG to the world.
The Context
Crafting a beautiful, coherent brand system that could carry real weight in healthcare while still feeling warm and considered.
BGG needed to communicate the importance of its role in paediatric and maternity care, while also speaking to parents in a way that feels reassuring, empathetic and easy to connect with. Everything about the brand had to be web accessible passing WCAG AAA colour and sizing standards.
The Challenge
